We specialise in strategic communication design. That is – intelligently considered visual communication which strengthens brand perception in the marketplace.

Good design is not just about making pretty pictures, but about demonstrating a fundamental understanding of who you are, what you want to say and who you want to say it to. To achieve this, we’ll ask lots of questions and do lots of research to help you communicate in a way that makes you feel comfortable, confident and probably also quite excited.

Hello idea!

You know that beautiful moment when you get a new idea and it’s like fireworks went off? We do and it’s one of our favourite things. Hence the name – Hello Idea – the idea melting pot and studio of designer, creative director, and ideas person Liana Lucca-Pope.

Liana is a Monash University design graduate with over 20 years of industry experience. She has lectured in design and typography for leading institutions and served as Vice President of the Australian Graphic Design Association (AGDA) Victoria for two of her five years on the Council.

Known as a thinker who listens closely, reads everything and knows which questions to ask, Liana will carefully consider each client’s individual needs and their target market, to find a truly meaningful (and beautiful) solution.

We are a small studio with a very personal approach and oftentimes Liana will be the one answering emails and managing your project. But alliances with trusted contractors means the team can grow as required.

Get in touch

If you’d like to get a quote or just have a chat and find out more – SCHEDULE AN APPOINTMENT HERE – otherwise…

Ph: 0431 932 619 | E: liana[at]helloidea.com.au

We work out of the Idea Collective at; 80 Paisley St, Footscray 3011.

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