As a limited edition, hand-delivered Christmas present, one year we gifted bottles of red wine with an unexpected message that would make people smile. The concept came about as a result of asking the question – What is the purpose of this piece and what do we want it to achieve? Sometimes with a gift you just want to say “thank you” or “I appreciate you” but other times it can serve to give clients a nudge – “hello again, remember me?” So in order to have that flexibility and also to differentiate from every other piece of Christmas collatoral, we made the messaging a bit more surprising and also a little cheeky. It said “hey we all know that client gifts are a form of bribery – let’s you and I have some fun with that!”.